New work of the UK Government’s Pension Advice Service ‘Pension Wise’. ‘The Power of an Hour ‘ campaign is to run across the UK to draw attention to the pensions advice information on offer. For most people, their pension is likely to be one of the most valuable assets they hold. It’s very important for people to make the right decision around how and when to access their pensions pots. As a London based advertising photographer its great to shoot something that with such a important message. We shot on location around a TVC produced by The Gate.