Here is a recent shoot for global beer brand Grolsch. Shot in London the company wanted an entire bank of images that they could use across a wide range of platforms from out of home advertising in North America to a website refresh. Keen to push the beer's association with live music we spent a huge amount of time reccying London's live music venues to find the perfect location …..and then essentially putting on a gig. Shot over two long days at two locations. As a lifestyle photographer working in advertising all the elements are controlled but it's then a matter of allowing and coaxing those genuine moments of interaction to occur.
