Native Instruments

Some new work for music technology brand Native Instruments. Shooting in East London we showcased how musicians recording at home can integrate the brand’s cutting-edge tools into their creative processes whilst bringing a human touch; showcasing real-life interactions with the products into these lifestyle images.

Selling a lifestyle that blends creativity and technology. This collaboration not only highlights Native Instruments’ innovative products but also connects with the audience on an emotional level, portraying the essence of modern music creation. You can see the full set HERE

Shokz - Headphone Lifestyle Shoot

Some new lifestyle work for headphone brand Shokz. The headphones sit outside of the ear allowing you to hear the music without shutting off all external environmental noise. Kind of neat. The client wanted a range of lifestyle photography, showcasing the product but also alluding to the transformative design features. 

We shoot at a number of location sites across London - from a disused shopping mall to the roof at Big Sky. As a lifestyle photographer I love capturing the moment so I like to shoot in a simple, nimble way; capturing those little moment in between.  

Rehearsal Room

London musicians, new portrait photography series:

This week sees the launch of my new portrait photography series, capturing musicians practising outdoors across urban spaces in London. Not everyone wants to live next-door to someone who plays the double bass, the trumpet - or any large and loud instrument for that matter. 

This consideration certainly forces musicians to get creative about their rehearsal space, which increasingly includes outdoor spaces. Studio rents are rising enormously for all creatives, especially in London, as old buildings get sold for office spaces and other developments. With rehearsal spaces becoming more expensive, some musicians use public spaces and parks to get in some of their rehearsal hours. 

I spent the summer finding some of the musicians, who are utilising the corners of parks, tucked away basketball courts and forgotten patches of grass between tower blocks to get their essential practice hours.

The warmer summers, squeeze on creative space and increasing population density all contributes to this growing phenomenon, which has resulted in a really unique set of portraits.

See the BBC featuring the images here: https://www.bbc.co.uk/news/in-pictures-49719536